Web project Part III - Content Development Plan

Image: OCRA web site hoepage sign-posting Our small charity web project went live earlier in the year; in previous posts you can read how we put it together. One important component we haven't covered yet is an old favourite - How-to: Content Development Plan.

So yes, we ran through this exercise here.

Our standard content development plan looks like this:


What is the purpose of the site?


What do you hope to accomplish building this web site?

Target Audience

What are the specific group(s) of people you are addressing?


How does the content breakdown:
  • by topic
  • by audience
  • by type of output

What story are you trying to tell?

Is there a different story for different audiences?

Completing this exercise early in the project with the client gave clarity and focus to the site navigation, structure, pages and posts. RC