“Amazon wants to win at e-commerce by removing the sale.”

Richard Foster-Fletcher considers the use of Minority Report driven e-commerce where AI sends you goods you might want without even ordering it. Episode 112 of the Boundless podcast.

 “Amazon wants to win at e-commerce by removing the sale. They'll send you stuff in the mail and you'd send back what you don’t want. The genius behind that is not that their AI so brilliant that they'll still make a profit, even with the stuff you send back. The genius is that there is no sale. You can't compete with Amazon for a sale, if there isn't one.” Richard Foster-Fletcher 

Is he correct? Should every online trader be worried that Amazon will steal sales with predictive algorithms before customers even go online to search for a product? Or is this another Big Tech-meets-AI scare story?

“The Boundless Podcast puts host Richard Foster-Fletcher into conversation with global Technologists, thought leaders and researchers. The purpose of Boundless is to explore with these leaders through a conversational journey how we can contribute and collaborate towards a shared goal:

To have a digital future that works for everyone. To create a fully circular economy that recognises the intrinsic value of nature, respects personal data and enables access to digital platforms of creative contribution.”